Where To Find It
There are dozens of sites that offer syndicated content. Some are self-syndicators that provide their own text, graphics, or audio content for syndication. Other syndicators offer a variety of third-party content. The largest of these is iSyndicate (Web site), a marketplace where you can find syndicated content and offer your own to the world. Some smaller syndicators syndicate content that would normally be distributed through e-mail. Each day, they upload the content to their servers, where your Web page can access it. The sidebar "Sources for Syndicated Content" lists a number of sites, organized by content type.

Though iSyndicate (Figure 2) is the largest and best-known of the syndication sites, it is not necessarily the best source for small-business owners. The company syndicates nearly 900 sources to over 200,000 Web sites, but only a fraction of these are available for free. Most of the content is licensed and costs from several hundred to several thousand dollars per month, depending on your selections.

The iSyndicate headline editor lets you create new headline categories and select feed sources to include on your site, but you can't change the colors and dimensions as you can with its competitor, Moreover.com. Also, changes to your iSyndicate headline selections can take as much as half an hour to show up on your Web site, whereas changes appear immediately with Moreover.com.

iSyndicate's Express service also lets you create an online store where you sell products from other vendors in exchange for an 8 percent commission. This is essentially a Web version of the old-style franchise store. Numerous Web-based stores offer affiliate programs; the advantage of going through iSyndicate is that you have access to many stores at once.